The common aim of all NATO Members is to provide the highest level of customer satisfaction by concentrating on three main aspects: Choice, Quality and Service.

The main objectives of Nepal Association of Tour Operators:

• To promoting Nepal as a tourism destination in overseas market through joint public/private sector initiatives.
• To ensure better services and facilities to the tourists.
• To unite, supervise and coordinate the activities of the members.

• To adjudicate and settle any differences which may arise between members whenever its arbitration is requested by both parties concerned.

• To maintaining good relation with other associations in the travel and tourism industry for ensuring that the industry as a whole achieves a higher political profile.

• To make representations on behalf of members to Government and all organisations with which the Association has common interest.

• To discourage unfair competition without in any way interfering with initiative and enterprise based on fair trading.